Ale Mail is a centralised database of email subscribers with the ability for administrators to design and send email campaigns.
Marston's Beer Company needed a way to centralise their email databases across a range of different brands. CST created Ale Mail, a system to collect and store communication preferences and details for fans and customers.
In addition to managing the contact details, CST provided an email designer based on re-usable content blocks that could be used by the various brand teams to send out email and SMS campaigns.
Some of the key features included:
- Role-based security, allowing users access only to the brands they were responsible for
- API to allow other agencies to integrate brand website contact collection and management
- Easy-to-use email designer, but with professionally created and tested content blocks
- Preference centre - making it easy for people to choose how they wanted to be contacted or to opt-out of all communications.
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